Few are bigger proponents than I am of the application of digital technology to change the K-12 educational landscape. There’s a strong case to be made that technology will enable us to get better outcomes while reducing cost.
Let’s imagine that an education company has developed a suite of digital learning products spanning all grades and subject areas that does just that–learner understanding increases while the cost per learner drops.
Houghton Mifflin Harcourt’s CEO, Linda Zecher, is certainly not alone among education company executives pursuing this vision. In an August 2013 Boston Business Journal article, she’s quoted as setting the goal of having 50% of the company’s revenue come from digital products in 2015 (up from 30% in 2013).
Setting aside the question of how digital revenue will be measured (if a product has a digital component, will its entire revenue be counted as digital?), I applaud that goal.
What I haven’t heard mentioned, however, is what I think is a major roadblock to achieving the goal, especially by 2015. Put simply, a digital education requires students to have access to a device at any time. In short, that means one-to-one computing.
The natural question to ask, then, is what fraction of schools have implemented one-to-one computing? While this data is getting a bit old, MDR/EdNet Insight’s 2011 “State of the K-12 Market” (Part III) finds that based on a survey of 300 districts, only 11 percent report having at least substantially implemented one-to-one (pp. 19-22).
- Full implementation (5 on a scale of 1 to 5): 3.8% of districts
- Substantial implementation (4): 6.9%
- Partial implementation (3): 15.2%
- Partial implementation (2): 23.8%
- No implementation (1): 50.3%
In sum, education companies such as HMH may be ready (or readying) for digital, but their customers aren’t yet keeping up–half have no implementation whatsoever. The education companies that succeed will be the ones that offer hybrid print/technology products and services that serve districts both with and without one-to-one implementations as they collectively navigate the transition to digital.